Le Clos, Dubai International's fine wines and luxury spirits duty free outlet,  has announced the winner of the Bordeaux Big Eight promotion which marked the fourth anniversary of the first store opening in Dubai.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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